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WHAT
YOU SHOULD KNOW
Staking out your place on the World Wide Web. The web is a great place. It is hot, really. But, what is it? What can it do for you? UNDERSTANDING THE WEB As the web first began to capture attention as something really different from any other ways for people and organizations to communicate with each other, business people began to see here some opportunity in this remarkable medium. Some, at first, thought of the web as a great and chief way to advertise. Wrong. Well, it could be that the web is a place that has the potential to bring millions of visitors to your part of it, and it is a good medium for conveying information about products and services, but it takes a lot more than the old, altogether-too-familiar litany of features, benefits and advantages to attract those millions. And that is the means, no matter what your business or purpose, to success on the web: attracting people, lots of them.In conventional wisdom, there are three essential aspects of a successful business: location, location, and location. It would seem that since the Internet is virtually everywhere, then finding the right location is not a problem. This notion couldn’t be any further from the truth. If you stretch your notion of what location is a bit to include the cultural landscape, you can start the get the idea of what separates the high-volume sites that get millions of visitors a day from the sleepy backwaters of cyberspace. People are curious, and they have wants and needs. Good web sites satisfy these needs. They provide content that gives people a reason to go there. If it sounds like the web is for you, and you’re ready plant your company’s flag on the web, you’ve got some thinking to do. For starters, you need to find out what the web is. Actually, you can’t really do that because the web is a lot of different things to many people, but what we mean is to get some knowledge of the organization (its not really total anarchy) and technology that makes the web a reality. Some possible areas for consideration would be:
ANALYZE YOUR NEEDS AND PLAN Assuming you’ve done your homework, and you have concluded that in order to stay competitive, and make your business grow, you’ve got to establish your web site. Now what do you do? Start with your business process. Consider how you interact with customers and what takes place in exchange of goods or services. What, of all that is possible in a web presence, can help your business to grow? Improved service? faster and more convenient order processing? Value-added service? Increased sales volume? Increased market size? A web site may not be only for interaction with customers, it could also be a beneficial internal resource for improving business processes. Here are several possible benefits of both internal and external web sites: External web presence
Internal Web Presence
Once you have some focus on what particular areas of your business could be improved by a web presence, you need to decide on the technology to use to implement this site. There are many decisions here that relate to the types of programs that will be implemented in your web site, who will develop and maintain these applications, and what service provider to use to host your web site. You will also face decisions about how much of this undertaking you will do in house, and how much to outsource to service providers. ARE YOU READY? This is by no means an exhaustive treatment of everything you need to know about building a web site, more to the point, a successful web site. This is only a few ideas of the possibilities. Building, and maintaining a successful web site isn’t an accident. The process requires a lot of detailed analysis and planning. Connectrics would like to help you to establish your presence on the web. We have the expertise to plan and design a web site, and to provide graphics work, programming and application development, and site and domain hosting. We look forward to serving you. © 2001, 2002 Connectrics. All Rights Reserved |
Site
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